The Two Magic Ingredients of SEO

SEO can get in-depth as your research continues. Before you get started with individual tricks and tactics be sure to remember these two things:

1. The big picture.

“The goal of SEO is to optimize your site so that it ranks higher in searches relevant to your industry; there are many ways to do this, but almost everything boils down to improving your relevance and authority.” -Forbes

Relevance is determined by keyword selection and content creation. Authority is essentially the sites' trustworthiness according to Google. This is built by inbound links, brand mentions, and high-quality content. Relevance and authority are the two main factors that Google uses to measure your content when an incoming query comes.

2. Domain authority.

Domain authority is calculated based on the quantity and quality of inbound links to your website. Your domain is more likely to rank in organic search results if the score is high. There is no need to guess how strong your sites’ domain authority is. Hubspots’ Website Grader or Moz’s Check are wonderful user-friendly tools for checking domain authority.

A thorough understanding of how Google is reading your site will set your site up for ultimate SEO success. Discover what you are doing well and implement it to your other pages for consistency. Keep it relevant and add authority so Google will connect your site with your niche audience.